You will be able to establish a larger and more effective network if you have the blue check mark beside your Instagram account name. Since social media is the byproduct of the society and a useful platform to reach out to millions, you will be able to make the best and most use of it with this account verification mark provided by Instagram.
If you consider or know a little about psychology you will know that when it comes to mixing or creating a network, it is the wealthy mingles with the wealthy, famous with the famous and in the same way a verified Instagram account with another verified account.
This means, when it comes to creating a network with other businesses or brands and even influencers, the blue check mark in your account will help you a lot no matter how superficial it may seem to you.
It is as simple as that. Period!
The factors to determine
Now that you know how important this blue check mark in your Instagram account is, you must know how to get a check on Instagram and the factors that will facilitate your verification process. It is not enough to follow the terms and conditions of Instagram service and community guidelines to get the blue check mark beside your profile.
There are in fact a number of influencing factors for Instagram account evaluation that will eventually decide whether the account is created and helpful for the pubic and their interests. These factors will also determine whether or not your account has the necessary features and factors that meet the verification criteria of Instagram.
- Your account must be authentic and unique so that users have enough trust and confidence in it. It will prove that you are a real person just as real your account is.
- It must also have all the necessary items in it including your profile and a complete Bio, a post, a photo and ‘add me’ links to other social media channels and services.
- It is also required that account represents an influencer or a person who is well-known and highly searched because Instagram usually do not entertain any promotional or paid content for evaluation and review.
- Lastly and most importantly, you must not provide any misleading, controversial or false information in the account as well as during the verification process and even after it.
If Instagram finds any such things even at a later stage after you get the blue check mark, the company may remove the verification mark and in extreme cases may even go as far as deleting the account.
Benefits of better network
When you build a better network with other brands and influencers you will gain benefits like higher trustworthiness.
- The Instagram verification blue check mark will increase the credibility of the brand. This is because Instagram provides such valuable check marks to as less as 1% of the total number of accounts that have applied for such verification badge.
- The badge mark will signify that your brand is relevant to as well as important for the public.
- This verification mark will provide all Instagrammers with an assurance that the account is real and authentic and therefore they need not be skeptical or apprehensive if you offer a deal or giveaway.
- Networking will also create more brand awareness among your followers which will in turn increase the follower count. The reason behind this is that your account will be more easily found simply due to that small blue check mark for verification that will push your account higher up in the search pages of suggested accounts.
- If the content and your profile are verified by Instagram it will affect the search algorithm as well as result in higher engagement for your posts.
- If you want to do well as an e-commerce company, this blue check will bring a lot of business opportunities as well due to better networking.
- Another significant of the blue check mark and better networking is that it will indicate that your business is a major leader in the industry and have a large fan following as these are the two chief criteria to gain that verification mark in the first place.
- The mark will also raise the interest in collaboration and communication with you and an influencer or any potential client even if they have not heard much about your business or brand before.
You will also have easy and early access to all existing and new Instagram features if you have a verification mark and this will help you to monetize your account. For example, you will generally need to have as many as 10,000 followers to enjoy the benefits of the swipe-up feature on Instagram stories. However, if you have the blue check mark in your account, you will be an exception to the rule. You can even add up the ShipStation feature with the swipe-up feature just due to the fact that yours is an officially verified account.
The reasons of its high value
The reason that the Instagram blue check mark is so valued and preferred over other social media channels because Instagram has a very strict policy for evaluating and verifying the accounts. In most cases it does not verify an account if it does not fulfill its basic requirement list. With such a small success rate, those accounts that manage to get this mark are considered to be trustworthy to the truest sense and meaning of it.
Instagram is very selective in its process. Way back in 2014 when these verification badges were introduced first, account holders had the liberty to choose whether or not to apply for verification. However, later in 2015, they removed this option and as a part of their verification policy, they do not disclose their criteria considered as well as the process to determine the account that should get this blue mark for verification.
In most of the times, users do not even come to know that their account has been verified and see that the badge appearing beside their name one fine day when they log in. A
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit how to get a check on Instagram for more information.