Instagram is a young social media site in comparison to the other popular social networking sites like Twitter, Facebook, LinkedIn, Pinterest, etc. With billions of users who are active regularly, and with numerous popular personalities as well as brands, it has become one of the most important marketing tools, which will become viral with the appropriate strategy. According to www.omnicoreagency.com, more than 32% of internet users have an Instagram account.
After Instagram got integrated with Facebook, it became bigger in comparison to the other social media sites. Both the importance as well as the impact of Instagram has helped the brands to grow. If you have just started, there are numerous ways in which you can make Instagram work for your brand as well. Given below is a list of the effective strategies, which can be used for optimizing the Instagram account of your brand.
Ensure that you are taking advantage of Instagram Stories
Instagram Stories is an important feature, which helps the users to keep posting short videos as well as photos, which are going to last for 24 hours. One of the most important features of Instagram is Instagram Stories. This is going to help the users to remain updated on the different events as well as happenings of the fellow users. For a digital marketer, this is one of the most powerful tools, which can help them to promote the brand by making use of this platform. A number of brands have started noticing this feature and are using it to promote the current as well as upcoming events.
Use the live video feature of Instagram
The total numbers of live videos that are streaming on social media platforms have started increasing currently. Instagram also provides the opportunity of making live videos, which is going to permit you to stream live videos directly from the Instagram account. Starting live videos is similar to creating stories, and the only thing that you require is a good internet connection. You can use the live video feature for a number of events, which includes press conferences, concerts, or any important announcement.
Optimize the hashtags
Just like Twitter, Instagram is responsible for making use of the hashtags, which is one of the best ways for the users to look for content, which they will be interested in. You have to be careful about the number of hashtags that you are using within one post and it is your responsibility to choose those hashtags, which are going to make your content appealing. You also need to understand that your hashtags have to be extremely focused in order to provide optimum results.
Optimize the bio
A first impression is always going to count and it is your responsibility to ensure that when people are visiting your profile, they develop a strong brand impression. This is one of the main reasons as to why it is essential to ensure that Instagram bio is capable of ideally representing your brand. If you are interested in increasing your Instagram followers, you can visit the reputed websites.
Conclusion
You are going to come across a number of strategies for optimizing your Instagram profile. However, make sure that you are following the aforementioned tips so that you do not face any problem in the long run.
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit how to get a check on Instagram for more information.
